Everyone working with fashion and visual communication knows that each production is unique, posing its own individual range of demands and challenges. L1 takes the specific needs and ambitions of each client as the motivation for every single decision in the production process, meticulously careful with every detail. Founder Sussie Lidbeck command an extensive contact network and massive experience of managing major productions and engaging leading artists and creatives in Sweden and internationally.

In 2015, L1 Productions merged with leading Swedish photograpers’ and artists’ agency LundLund. Consequently, LundLund now offers complete production services, casting and art buying through the independent L1 Productions production division.

As an independent operator, L1 casts optimal creative teams for each commission, regardless of agency engagements, securing the best possible prerequisites for each production to be ultimately effective and succesful.

Recruitment of creative teams including photographers, art directors, stylists, hair & make up artists and set designers.

Selection and booking of models and characters for photograhy and all forms of visual productions.

Worldwide scouting of locations and environments.

Full service production in Sweden and globally for photography, film, fashion shows and other productions, including everything from strategy and planning to selection of local partners, set design, production management, travel and transportations.

Negotiation of agreements concerning fees and wages, costs and rights, and management of contract issues.


Below you will find the biography of founder Sussie Lidbeck.

Sussie Lidbeck started her career in the fashion business as a model. In the 90s, she became one of Sweden’s most sought after stylists. In 2000, Sussie co-founded successful Link Details, Sweden’s first agency for stylists, hair & make up artists and set designers, in its present form. During her long career in the business, Sussie Lidbeck has built vast experience in managing major Swedish and international productions in collaboration with Sweden’s leading fashion brands such as H&M, NK, Tiger of Sweden, Filippa k, Åhléns and Lindex, as well as with international fashion magazines such as Stockholm New, VOGUE, Elle, Vanity Fair and interview. Her list of collaborators also includes all of Sweden’s leading fashion photographers and international stars the likes of Mikael Jansson, Mario Testino, Bruce Weber, Boo George, Nick Dorey, John Akehurst, Andreas Sjödin and many more. 

Cecilia Klaus started her career in the television industry and obtained a degree in film at New York University School of Continuing Education.  She was introduced to commercial production at BBDO in New York and later relocated to Munich where she worked for Heye & Partner as an agency producer. When returning to Sweden in 2000, she joined Röster. As a partner and executive producer, she expanded the scope and scale of the company to offer the full range international production services. She has also acquired special competence in the field of digital strategy at Hyper Island in Stockholm.

Notable projects Cecilia has produced include the Absolut Legends campaign by Jean-Paul Gautier and Jean-Baptiste Mondino, as well as working with photographers such as Camilla Åkrans, Matteo Montanari, Ester Haase and Titiano Magni to name a few. The wide range of clients she's worked with include Bergdorf-Goodman, H&M, Esprit, Wired, VOGUE, Volvo and many more. In addition to Swedish, Cecilia is fluent in English, German and French and has extensive experience in these markets.